You are here:

METRO - Own Business Day 2017

Back to list

Date: 10/10/2017 (all day)

Location: Unknown

A passion for business owners

Whether at a trendy café, the corner kiosk or a local bed and breakfast, independent small business owners provide indispensable services to millions of customers every day. With their devotion to their trades, they enrich the economic and social life of cities, urban districts and villages. METRO Cash & Carry has instituted a special day to honour their initiative: in celebration of the first international Own Business Day on 11 October 2016, the 25 METRO Cash & Carry countries invited independent business owners to present unique offerings to customers and guests. METRO Cash & Carry itself showed great dedication by implementing a platform for the campaign in the run-up to the event, through which it helped participants promote their actions and specials. For example, the wholesaler called on all of its employees to shoot "ownies” – selfies with the participating business owners – and share these with friends on social media. In Bulgaria, France, India, Italy, Croatia, Austria, Romania and Spain, METRO Cash & Carry added memorable highlights, transforming central plazas of major metropolises for the day with floating kiosks and pop-up restaurants, all under the Own Business Day banner. The multifaceted operation paid off as around 20,000 business owners worldwide delighted their guests with creative offerings – from two-for-one restaurant vouchers to free haircuts and even pub concerts.

Own Business Day will now become an annual fixture on the calendar of millions of independent business owners around the world. On the 2nd Tuesday of each October, we celebrate dedicated business owners by giving them an extra strong selling day. In the run-up days we use all METRO Cash & Carry capacities to promote our customers, to assure their recognition and truly fulfil our purpose as Champions for Independent Business. The Own Business Day aims at drawing the attention to a great number of small businesses who will launch special offers for the public.

In preparation for the event, METRO will provide participating business owners with comprehensive support. The online platform at features the most up-to-date information and a growing number of special offers made available by the participating business owners for the local public. Customized marketing support measures vary from country to country to benefit the participants. In some countries, for example, registered business owners will be able to order merchandising material free of charge, provided by the local METRO subsidiaries, to support their own marketing activities. In others, participants will even have access to regular updates on special deals, workshops and promotion material, including supplier and media cooperation.