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A high level of health protection is a key priority for the EU, which has the responsibility to complement national policies and encourage the cooperation among Member States, with the objective to improve public health. Over the years, EU activities in the field of public health have been growing and increasingly focusing on the objective to promote healthier lifestyles and discourage unhealthy behaviours among European citizens. 

EU actions in relation to tobacco, alcohol and nutrition are directly relevant to the hospitality industry as they might affect the running of hospitality businesses when dealing with consumers (e.g. smoking in public places, serving of alcohol, nutrition labelling for the food served in restaurants, etc.) 

European initiatives in this field are directly influenced by and closely interlinked with developments at international level, in particular with the policies of the World Health Organization (WHO). EU activities in the area of public health fall under the responsibility of the Commission's Directorate General for Health and Consumer Protection (DG SANCO).

Key EU measures:

The European Commission launched the European Alcohol and Health Forum on 7 June 2007, in the framework of the EU strategy to "support Member States in reducing alcohol related harm”. The objective of the Alcohol Forum is to provide a common platform at EU level for all interested stakeholders who are willing to "devote time and resources to adopt meaningful actions to prevent alcohol related harm”. Forum members commit themselves to take self-binding actions (called "commitments”) to achieve that goal and engage themselves to monitor and to report on their implementation.

HOTREC decided to join the Alcohol Forum in September 2007 . As a member of the Forum, HOTREC committed itself to invite and stimulate its national hospitality associations to take actions to reduce alcohol abuse related harm.

Further information on the Forum, its members and their commitments can be found here.

The HOTREC Member Associations who are also members of the Alcohol Forum are:

  • Finnish Hospitality Association
  • VISITA - Swedish Hospitality Industry
  • Horeca Vlaanderen
  • UMIH - Unión des Métiers et des Industries de l'Hôtellerie
  • SILB-FIPE - Associazione Italiana Imprese Intrattenimento da Ballo e di Spettacolo

The commitments of HOTREC and its members to the Alcohol Forum can be found in the Forum database (link).

Partnership between HOTREC and Wine in Moderation (WIM)

As part of its commitment to the European Alcohol and Health Forum, HOTREC has established a partnership with WIM Programme. The Programme is an initiative of the European wine sector to promote responsibility in consumption of wine and to educate stakeholders and the public about the social and health risks of excessive consumption and misuse.

By signing this agreement HOTREC commits to encourage its member associations to establish partnerships, on a voluntary basis, at national level and to disseminate the WIM message.


Please find here the latest HOTREC articles related with the European Alcohol and Health Forum.

Main HOTREC documents:

  • HOTREC annual report - Alcohol Forum - 2015  02/04/2015

  • Voluntary measures developed by HOTREC National Associations in accordance with: "HOTREC guidance document on responsible drinking"  8 December 2014

  • Press release - UMIH and SILB-FIPE join the European Alcohol and Health Forum  15 April 2014

  • HOTREC Intermediate Report European Alcohol and Health Forum   29 February 2012

  • HOTREC Guidance to National Associations on responsible drinking  5 November 2009

  • Smoking at the workplace - HOTREC reply to DG EMPL first-stage consultation of social partners  30 January 2009

  • HOTREC and EuroCommerce joint letter on consumer education  8 November 2008

  • Press release - More national hospitality associations join the European Alcohol and Health Forum  16 April 2008

  • HOTREC reply to the impact assessment consultation on a EU smoke-free initiative  1 April 2008