European Commission survey on ‘good practice in online consumer reviews and ratings’
Throughout October 2021, the European Commission opened a survey to gather stakeholders’ feedback on the ‘Principles and Recommendations for Good Practice in online consumer reviews and ratings’. Draft principles have been produced based on the work of the multi-stakeholder platform on the quality of tourism accommodation in the framework of a study commissioned by the European Commission.
HOTREC responded to the survey, underlining the need for online reviews to be accountable, accurate and relevant, as well as distinguishable from and respectful of hotel star classifications. The multistakeholder platform’s work may in time lead to the adoption of a code of conduct for online reviews for major websites providing hotel reviews.