Hotel 4.0 Summit in Portugal: accelerating the digitalization of the sector to remain competitive and overcoming Covid-19 uncertainty

On 11 May 2022, Ms Marie Audren, HOTREC Director General, joined the Hotel 4.0 Portugal Summit: a conference organized by the Association of hotels, restaurants and similar establishments in Portugal (AHRESP) and aimed at finding ways to accelerate the digital transformation of hotels, thus overcoming the uncertainty of the post-Covid world and increase the competitiveness of SMEs through innovative and practical tools.

Ms Audren participated as a keynote speaker in the panel ‘Strategic Challenges of Tourism in the New Digital Economy’, and had a chance to share with participants HOTREC views on key issues in the European hospitality, such as the current geopolitical crisis in Europe and the ways it could affect the sector; the full recovery of European hospitality; and digitalization of the industry.

“Since the end of February this year, we have been reminded that none of the challenges we went through can be compared to the suffering of people that have been caught in a war they did not want.” Stated Ms Audren. “The Ukrainian Hotel and Resort Association (UHRA) joined HOTREC last year with great enthusiasm and willingness to improve the hospitality scene in Ukraine. I want to take this opportunity to pay tribute to our colleagues, the Ukrainian people, and to praise the solidarity of the hospitality sector across Europe.”

She later commented on digital issues affecting the industry: “HOTREC wants to contribute to a more innovative and digital European hospitality. This requires investments, skills & a long-term commitment, and can appear like a mountain to climb for SMEs focusing on their core business: providing hospitality.”

A recording of the event is available on YouTube at this link.

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12 Jan
12/01/2023    
11:00 - 12:00
Slides are accessible here: https://www.hotrec.eu/wp-content/uploads/2023/01/Presentation-HOTREC-workshop-on-PPWR-120123.pdf
7th Coordination Meeting Pact for Skills in Tourism
12/01/2023    
15:00 - 16:30
On 12 January 2023 took place another coordination meeting of the Pact for Skills.
19 Jan
19/01/2023    
All Day
HOTREC has joined the RESTWITHEU project focusing on challenges faced by the restaurant industry. First workshop will be held in Lyon on 19/01/2023.
Meeting with DG GROW - Tourism Unit & HOTREC
24/01/2023    
14:00 - 15:00
Main outcome of the meeting available
25 Jan
25/01/2023    
09:30 - 13:00
Hotel Le Chatelain, Brussels EXCOM Slides - 25 Jan. 2023 - NEW List of Participants Expense Claim Template for ExCom Members HOTREC Guidelines for reimbursement [...]
Info session - EU funding opportunities on trainings to be provided to third country nationals’ willing to work in the hospitality sector
26/01/2023    
11:00 - 12:00
Recording of the session; PowerPoint and general note of the meeting available!
Events on 19/01/2023
Events on 24/01/2023
Events on 25/01/2023