How accessibility is good for business

As a service industry always thinking about the consumer first, we reflect on accessibility in tourism and how considering specific access requirements can bring economic benefits.

The World Health Organisation (WHO) estimates that 15% of the population has some kind of need for accessibility assistance. 70% of Europeans with disabilities have physical and economic possibilities to travel.

According to the European Network for Accessible Tourism (ENAT) accessible tourism includes:

  • Barrier-free destinations: infrastructure and facilities
  • Transport (air, land and sea) suitable for all users
  • High-quality services: delivered by trained staff
  • Activities, exhibitions, attractions: allowing everyone to participate in tourism
  • Marketing, reservation systems, websites and services: information accessible to all.

In that context, HOTREC is a partner of the DIVETOUR project funded by the Erasmus + programme. Targeting students and professionals as well as staff and organisations in tourism and hospitality, DIVETOUR is delivering innovative e-learning tools relating to accessible tourism.

The first deliverable, to be launched in January 2023, is an online training platform and open learning community (cMOOC). It will give access to the latest research in accessible tourism as a response to challenges caused by the COVID-19 pandemic. The cMOOC will enhance the dialogue among Vocational Education Training professionals and companies to share ideas and best practices. The second deliverable is a game-based app to foster awareness among students of the ethical and economic relevance of accessible tourism. Last but not least, a hotel chatbot will be developed to interact with clients and improve the quality of information about issues such as inclusiveness and accessibility.

So don’t miss your chance to embark on this accessible tourism journey and discover why the tourism sector and the hospitality industry can highly benefit from considering specific access requirements. Register to the cMOOC (available from 21 November 2022): MOOC – Divetour.

Calendar

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12 Jan
12/01/2023    
11:00 - 12:00
Slides are accessible here: https://www.hotrec.eu/wp-content/uploads/2023/01/Presentation-HOTREC-workshop-on-PPWR-120123.pdf
7th Coordination Meeting Pact for Skills in Tourism
12/01/2023    
15:00 - 16:30
On 12 January 2023 took place another coordination meeting of the Pact for Skills.
19 Jan
19/01/2023    
All Day
HOTREC has joined the RESTWITHEU project focusing on challenges faced by the restaurant industry. First workshop will be held in Lyon on 19/01/2023.
Meeting with DG GROW - Tourism Unit & HOTREC
24/01/2023    
14:00 - 15:00
Main outcome of the meeting available
25 Jan
25/01/2023    
09:30 - 13:00
Hotel Le Chatelain, Brussels EXCOM Slides - 25 Jan. 2023 - NEW List of Participants Expense Claim Template for ExCom Members HOTREC Guidelines for reimbursement [...]
Info session - EU funding opportunities on trainings to be provided to third country nationals’ willing to work in the hospitality sector
26/01/2023    
11:00 - 12:00
Recording of the session; PowerPoint and general note of the meeting available!
Events on 19/01/2023
Events on 24/01/2023
Events on 25/01/2023