Glass value chain and hospitality: supporting each other for a faster recovery

Close the Glass Loop is a bottom-up, collaborative, public-private partnership that aims to boost glass collection rates to 90%, as well as the quality of collected glass, by 2030.

On 30 June 2021, a devoting session discussed the topic: “How can the glass value chain best support the HORECA sector’s sustainable recovery”? As the sector is a major consumption channel for products packed in glass, the event assessed the overall impact of the crisis for brands, HORECA operators, and the glass packaging collection & recycling value chain, and identified what measures need to be put in place to ensure the sustainable recovery of the HORECA sector.

Ms. Marie Audren, Director General of HOTREC, joined the panel as keynote speaker, together with other panellists Alessandro Pasquale, Luis Medina-Montoya Hellgren and João Letras.

HOTREC fully supports this initiative and hopes to continue promoting partnerships and exchanges of best practices between the glass value chain and the HORECA sector while looking for solutions to help to improve the glass collection & recycling rates.


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