Google Search - Ensuring Fairness and Transparency

Joint Statement with the European Hotel Forum (EHF)

Over the past year, the European hospitality sector has faced uncertainty about how hotels and restaurants reach their customers within Google Search. This lack of clarity has placed undue additional costs and challenges on properties of all sizes, limiting their ability to communicate their offerings online and engage with guests.

We need a fair and transparent digital marketplace – one that empowers consumers to make clear and informed choices while ensuring that European hotels and restaurants have fair online visibility.

We urge the European Commission to take a pragmatic approach. The hospitality industry is a pillar of Europe’s economy and society, creating millions of jobs and generating sustainable growth across the continent.

By prioritising fairness, transparency and consumer choice, Europe can safeguard its tourism sector and maintain its position as the number one tourism destination globally.