Harnessing digital power: HOTREC at #RestWithEU hackaton, boosting innovation in the Restaurant industry

Whether it is streamlining restaurant operations and improving profitability, enhancing customer experience, managing online presence, countering fake online reviews, handling marketing data effectively, attracting and retaining customers, or reducing food waste, digitalization and digital tools have the potential to assist restaurant operators in their day-to-day operations.

Mid-June, HOTREC had the privilege of participating in the #RestwithEUHackathon as a member of the jury, evaluating solutions developed by 13 teams that addressed these challenges.

The RESTwithEU project, supported by DG CONNECT (European Commission), aims to generate solutions that promote digitalization within the restaurant industry. As a pilot project, we believe there is ample opportunity and a need to continue this initiative at the EU level in the coming years.

Source picture: RESTwithEU LinkedIn account