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Newsletter – Live from Brussels – March 2024

Friday, 22 March 2024

Dear readers,

Welcome to the latest edition of Live from Brussels. As we are approaching the end of the current mandate, important files are being finalised. In this newsletter, the HOTREC team reflects on the latest developments in European affairs.

Let’s start with the heavily debated EU proposal on Packaging and Packaging Waste Regulation (PPWR). HOTREC is committed to responsible waste management and playing its part in achieving a green and circular economy. Following the approval of the PPWR deal by EU ambassadors last week, we remain concerned by the lack of balance between ambitious environmental goals and the industry’s practical needs and reality.


In an ever-evolving digital landscape, fairness and transparency are paramount. The effective implementation of the DMA will be crucial in the coming months. Recent developments in compliance demonstrated that we need to remain vigilant. Together with other sectors, we have been alarmed that the new system leads to a massive deterioration in the visibility of direct suppliers’ websites in Google’s search. In the meantime, we took note of’s announcement on its gatekeeper status and we look forward to the formal designation by the Commission very soon. Hotel businesses, mostly SMEs, have long been advocating for a legal framework to address the unfair behaviour and business practices of dominant Online Travel Agents.

Labour shortages remain a significant issue across our industry as for many sectors of the European economy. The creativity and actions of hospitality businesses are to be underlined. Yet we also expect real and concrete support from the European Union. We look forward to reading the Commission’s action plan on Labour and Skills shortages to be presented in a few days. On that note, let’s not give up on making progress regarding labour mobility and in particular the EU Talent Pool proposal which can help to tackle this serious problem.

In this edition, I am also very grateful for Kevin Carey, interim President & CEO of the American Hotel & Lodging Association (AHLA), for sharing his insights into the situation of accommodation in the US, some of their flagship initiatives, and priorities. This regular dialogue among sister international organisations is invaluable.

Last but not least, we are actively preparing for the upcoming HOTREC General Assembly which will take place in Budapest on 24 – 26 April 2024. We look forward to this opportunity to exchanging with our members on our many priorities and what to expect for the months ahead.

Stay tuned and enjoy.

Live from Brussels Newsletter | Issue 120 | March 2024

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