European Hotel Distribution study 2020 - for internal use - full version

Please find below the full results of the HOTREC Distribution Study of 2020, covering how guests booked their hotel accommodation in 2019, the evolution of the OTA market and relations between hoteliers and major OTAs.

Since 2014, HOTREC and HES-SO Valais School of Management and Tourism have worked together to draw up a biennial study offering a comprehensive picture of the offline and online distribution landscape in the European hospitality sector.

A public version has been made available. Please use this version for internal purposes only: 

Update – March 2021. The pandemic situation significantly delayed the collection of responses for the French market. Additional data has now been collected and compiled in this addendum to the 2020 Hotrec Distribution Study: 

Overall, the data gathered from the French market are in line with and confirm the trends and figures observed on the European hotel distribution market over the course of 2019.